Define who belongs
Describe the roles, company characteristics, and problems that connect your ideal prospects.
Prospecting
Find the fit.
Then find the words.
Start with the companies you can genuinely help. Give your prospect research a clear structure, so every introduction has a reason behind it.
Part of the Reply Runway product vision. Explore the concept today.
Designed with intent
A smaller list can carry a better idea.
Volume is easy to count. Relevance takes more thought. Our prospecting direction puts audience fit, research context, and contact quality in the same workflow.
Keep the reason to reach out
Save a useful observation alongside each contact, so the research survives into the message.
Treat data as something that changes
Plan a review for stale roles, duplicate records, and uncertain contact details before adding anyone to a campaign.
Keep exclusions close
Respect previous opt-outs and existing relationships. A good audience includes a clear definition of who to leave out.
Put it into practice
Give the process a clear path.
- 01
Write your fit criteria
Choose a specific role, type of company, and problem you can address.
- 02
Research with a question
Look for evidence that makes your introduction timely and relevant.
- 03
Review the audience
Check quality and exclusions before planning a sequence.
Prospecting is a planned workspace capability. There is no live lead database or purchased contact data in this preview.
Your next move
Get Demo Start with a better conversation.
Tell us what you want to build. We’ll talk through your workflow.