Context before identity
Distinguish an observed visit from an inferred company match or an identified individual.
Website signals
Notice the interest.
Respect the person.
Consider how relevant company-level website signals could inform research, with clear privacy and review boundaries.
Built for thoughtful outreach, from preparation to the next conversation.
Designed with intent
A visit is a signal, not permission.
We are exploring a workflow that keeps source, confidence, and allowed use attached to a website signal. A team should understand the context before turning it into research or a contact action.
Visible confidence
Keep unresolved or ambiguous matches out of automatic outreach decisions.
Privacy-aware setup
Review notices, consent requirements, and data handling before adding tracking.
A considered follow-up
Use reviewed signals to prioritize research rather than assuming every visitor wants a sales email.
Put it into practice
Give the process a clear path.
- 01
Define the purpose
Decide what question a signal should help answer.
- 02
Review the boundaries
Confirm the source, allowed use, and privacy requirements.
- 03
Research before contact
Check company fit and context before choosing a next action.
Treat website activity as context. A page visit alone is not permission to contact a person.
Before you take the next step.
How should website signals inform outreach?
Combine activity with verified account context and review whether the offer is relevant.
Does a visit imply permission to contact someone?
No. A visit alone does not establish permission or the identity of an individual.
How should uncertain matches be handled?
Keep confidence and evidence visible, and review the match before taking action.
Your next move
Get Demo Start with a better conversation.
Tell us what you want to build. We’ll talk through your workflow.